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Research Results Marketing and Promotion
Research Results Marketing and Promotion
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Food and beverage marketing and advertising aimed at children may have an impact on childhood nutrition and obesity trends. Some food and beverage companies are beginning to take limited steps to change the way their products are marketed to children. Research under this study area examines how marketing influences the food and beverage choices and weight status of children and youth, and how marketing techniques and social marketing can be used to promote healthier eating among youth to reduce obesity. Title: Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment Company Policies Regarding Food and Beverage Marketing to Children
RWJF Grant IDs: 65058
Principal Investigator: Margo Wootan, D.Sc.
Organization: Center for Science in the Public Interest
Results: This 34-page report examines whether companies marketing food to children have adopted a policy on marketing to children, and if so, whether those policies are adequate in adhering to nutrition-based standards. Of the 128 companies assessed, only 32% had a policy for marketing food to children. Of the companies who did, none received a grade of “A” for their policy.
Source: Wootan MG, Batada A, Balkus O. Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment Company Policies Regarding Food and Beverage Marketing to Children. Center for Science in the Public Interest, March 2010. Available at: http://www.cspinet.org/
Title: First Amendment Implications of Restricting Food and Beverage Marketing in Schools
RWJF Grant ID: 57936
Principal Investigator: Marice Ashe, J.D., M.P.H.
Organization: Public Health Institute, Public Health Law Program
Results: How does First Amendment protection affect food and beverage marketing in schools? This study concludes that while the First Amendment keeps a "tight rein" on those who want to restrict advertising to adults, it does "give public school districts significant leeway to curb advertising directed at their student bodies."
Source: Graff S. First Amendment Implications of Restricting Food and Beverage Marketing in Schools. The Annals of the American Academy of Political and Social Science 2008;615:157-77.
Title: Healthy Beverage Vending Agreement
RWJF Grant ID: 57936
Principal Investigator: Marice Ashe, J.D., M.P.H.
Organization: Public Health Institute, Public Health Law Program
Results: Are school districts getting the most favorable terms in their vending contracts? A sample vending contract developed as a part of this study illustrates areas where existing contracts may be deficient. The study also examines how vendor contracts should address factors such as labeling, service and delivery requirements prices, scope of the contract, terms of agreement, and promotion and advertising rights.
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