Food and Beverage Marketing to Children and Adolescents: An Environment at Odds with Good Health (April 2011)

Children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat. Food and beverage companies reach children and adolescents using integrated marketing communications strategies, which encompass all forms of communication about products and services. This research synthesis examines recent research on U.S. trends in food and beverage marketing to children and adolescents. It builds on a Healthy Eating Research brief released in October 2008. The synthesis examines the growing body of research that independently assesses industry self-regulation, identifies policy implications and highlights additional research needs and opportunities. Read the synthesis.

 

Mailing List Sign Up

You are invited to sign up for future Healthy Eating Research program announcements.

Search Website

Search all content on the website. Enter keyword(s) in the text box below.


Follow Us

her-btn-social-tw